Toys and Games Market Size, Share and Trend Analysis Report


New York, September 23, 2021 (GLOBE NEWSWIRE) – announces the publication of the report “Toys and Games Market Size, Share and Trend Analysis Report by Product, by End User, by Distribution Channel, By Region and Segment Forecast, 2021 – 2028 “-

Growth and trends in the toys and games market

The global toys and games market size is expected to reach $ 406.97 billion by 2028. It is expected to grow at a CAGR of 5.0% from 2021 to 2028. Sales of toys and games have increased as that the epidemic spread and parents realized they were spending more. time at home. Toy sales increased in 2020, with games and puzzles, dolls and action figures, and outdoor games being the most popular categories. The use of weather related items was an important aspect of this outdoor activity. Sleds, toys for coloring snow, inflatables, and tools for building snow structures flew off the shelves.

Due to the ease of access, a wide range of products and competitive prices, consumers are increasingly buying toys and games through the e-commerce channel. In addition, Internet portals provide 24/7 support and offer a wide range of products to choose from and substantial discounts on branded products.

Families wanted to spread some more joy during the pandemic, so retailers enjoyed a successful holiday season in 2020. According to figures released by the National Retail Federation, holiday sales increased 8.3% in 2019. Sports toys such as skateboards and scooters have surpassed the fashion. dolls and accessories and building sets like Lego. Due to the increase in traffic to its website on Black Friday, Lego had to build a virtual expectation for consumers online.

Traditional toys and games are growing in emerging countries due to a significant increase in birth rates and a growing percentage of young people. The toys and games market has benefited from shifting preferences towards sustainable toys and rising living standards in countries such as China, India and Russia.

Highlights of Toys and Games Market Report
• By product, the electronic games segment accounted for the largest share of over 64.0% in 2020
• The offline distribution channels segment accounted for the largest share of over 50.0% in 2020. The online segment is expected to experience the fastest growth during the forecast period
• Asia-Pacific captured the largest share of over 40.0% in 2020. Businesses have extended their reach to countries like China and Japan through improved e-commerce or opening up stores in new locations
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