When you purchase a copy, you can choose which organization will receive the product from it.
Over two dozen local artists have joined forces to draw your next home project: a Philly themed coloring book.
Muralists, street artists and other visual creators who loaned their sketches to the project include Noségo, Distortedd, Andrew Herzog and Dina Baez. The 44 pages are designed as a form of art therapy during the winter wave of the coronavirus – an antidote to quarantine vibrations, said Brendan Lowry of Rory Creative, one of the organizers of the initiative.
Rory, a local consulting firm that has been involved in other public art initiatives like SEPTA “Track the takeover“and the Bigbelly” Trashcan Takeover “, helped organize and produce the book.
“2020 has been a year that has hit everyone hard,” said Debora Charmelus, Creative Producer of Rory. “[B]but it has also enhanced the giving abilities of members of our community.
Called “Draw to take actionThe proceeds from the publication will be split among contributing artists and 15 organizations focused on social justice issues, including criminal justice reform, racial equity, trans rights and mental health advocacy.
When you buy a copy, you’ll be able to choose which organization you want the money to go to – groups like Philly for Real Justice, Juntos, the Philly Bail Fund, and RHD Morris Home.
The project was originally designed to provide suddenly unemployed artists with additional income, but after George Floyd was murdered by police, Charmelus said she and her team decided to expand the book’s impact. .
Most of the work featured in the book is done by Philly-based color artists, and it was printed by Fireball Printing, an eco-friendly publisher based in Kensington that uses a hybrid delivery vehicle, recycled paper and carbon neutral shipping.
“Draw to Action” follows on from 2019’s “Track Takeover,” which saw 30 works of art on social unity replace advertising on walls and billboards at subway stations.
The coloring book – intended for adults and children – costs $ 20 and is available online and on This Corner, a small downtown salon and a home goods store.
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Organizers said they hope to sell 1,000 copies by the end of the month.