Moment’s new video coloring app, Grain, will let you transfer handmade presets to other apps


Moment launches another video-focused app for iPhone and iPad on Tuesday that lets you edit and color footage as well as create video presets or “looks” for use on social media or Moment’s other video app. , Rtro.

The app is called Grain, and from my experience in beta form, it seems to offer a lot of video settings to get lost in. Grain divides its editing options into three categories: color, effects, and overlays. Color offers a variety of preset filters to start with, like LoFi, 35mm, or Blockbuster, which you can then customize further with color temperature, brightness, or saturation adjustments.

Overlay effects and presets work the same. You can add film grain, bleeds, blurs, VHS effects, fake movies and fine tune them with granular controls. Grain also offers gestures for adding or removing filters, but I soon forgot that they were an option.

Grain offers granular control over individual effects, including more professional tools like color wheels.
Image: instant

As an amateur videographer at best, the degree of control you can have over an individual video clip can be overwhelming. Fortunately, Grain is designed for as much or as little experimentation as you want. You can produce something interesting just by selecting a color filter and video effect without diving into the menus for fine tuning. (Although you can probably just as easily overdo it this way.)

Screenshots of my own disastrous attempt to color a clip of my dog.

Video presets you create can be saved for later use or exported as a LUT (Lookup Table) for use in professional desktop software like Adobe Premiere Pro. Grain can also send your presets to Moment’s other video app, Rtro, if you prefer your edited presets to the filters that Moment sells.

The problem with Grain is that in order to get all the features you have to be prepared to pay. Grain charges $ 4.99 per month, $ 29.99 per year, or a one-time payment of $ 69.99 to unlock advanced color editing tools, unlimited video duration, and the ability to export LUTs and overlays. Otherwise, you’re stuck with the basics and the new ability to send filters to Rtro. Moment also plans to bundle Grain and Rtro subscriptions for $ 6.99 per month or $ 39.99 per year if you like both apps enough to pay.

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