Disney launches its own adult coloring book app – TechCrunch

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Adult coloring book apps are all the rage, and now Disney is getting in on the action too. The company today released its own take on the genre with the launch of the Color by Disney mobile app, and an app that lets budding artists practice their skills coloring models featuring popular characters and scenes. from Disney and Pixar and movies.

At launch, you have hundreds of designs to choose from, including newer movies like “Frozen” and “Moana,” plus classics like “The Lion King” and “The Little Mermaid,” plus Pixar titles. like “Brave” and “Monsters, Inc.”

Wait, did I say this app is for adults? Because it sounds like something the little ones would enjoy…

Nope! “Color by Disney” is marketed only to adults, with the company touting how coloring apps can reduce stress. This claim (which could not be backed by hard science) has already led to the App Store filling up with coloring apps in recent months, including apps like Recolor, Pigment, Colorfy, Heycolor and dozens more.

The Disney version is not that different from the many others already on the market. To use the app, you select your model, your pen type (pencil, pencil, marker, etc.) and your colors, then tap it. The app, however, includes movie-inspired color palettes and offers a handful of effects, like adding pixie dust to your creation, for example.

Your work can then be shared on social media, including Facebook, Twitter, and Instagram, or saved to your device.

Color by Disney also offers a subscription service, which provides unlimited access to the Disney art collection. This service will see new additions every week, Disney says. Three packages, offered via in-app purchase, are currently available: one week of full access for $2.99, one month of full access for $7.99, or one year of full access for $39.99.

The app is free to download from the Apple App Store., Google Play Store and Windows App Store.

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