Want to cool off in a swimming pool? The Swimply app can help



If the fierce heat that plagues much of the United States has you dreaming of a cool swim, but you don’t have a pool, let technology be your guide. An app allows you to browse private pools in your area and rent them for a fee.

The Swimply app, launched in 2019, connects more than half a million people looking for a private pool with owners looking to earn some extra cash. All types of pool owners are listed on the app, which classifies around 25,000 different pool rentals into four tiers: standard, comfort, luxury and VIP. Hourly rates range from $30 to $100.

“Our offering is very diverse, from more modest homes to classic suburban pools, all the way to the most luxurious pools in the Hamptons,” Bunim Laskin, co-founder and CEO of Swimply, told CBS MoneyWatch.

According to market research firm PK Data, more than 8.7 million homes in the United States have their own in-ground or above-ground swimming pool.

The application has gained popularity with the thermometer. Since temperatures started to rise in May, Swimply has seen a 75% increase in bookings.

“There are a lot of trends working in our favor,” Laskin said, adding that his revenue has doubled over the past year.

“We are seeing increased usage in specific markets where there are heat waves. We are seeing an additional spike across Texas and the tri-state area,” he said.

This private pool is available for rent in Austin, Texas for $35 per hour.

For pool owners, Swimply can help offset the impact of inflation, Laskin said. “It’s something that helps people earn extra income in tough financial times.”

He said even luxury pool owners, who presumably can afford to maintain them, have signed up to the platform.

“Some people do it for the money, a lot of people do it for the community,” he said.

About 25,000 hosts serve a community of about 500,000 Swimply users, according to the company.

Earn more than six figures

Host income through the app depends on their ambition to monetize their pools. While some users make between $2,000 and $3,000 a year, which is usually enough to cover the costs of having a swimming pool, others can earn upwards of six figures, according to Laskin.

“Other hosts make it a full-time job,” he said. “They make their pool available on weekends and allow larger groups for which they can charge more.”

The highest-earning host on Swimply earns just under $200,000 a year, according to the company. Swimply charges customers a 10% booking fee and charges 15% from the host.

The company also plans to expand into the rental of tennis courts, private gyms and other spaces.


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