FOR IMMEDIATE RELEASE
Thursday, February 3, 2022
SPORTSENGINE’S CHILDREN’S GUIDE TO THE 2022 WINTER OLYMPIC AND PARALYMPIC GAMES AVAILABLE TODAY, PROVIDING A FREE AND FUN WAY FOR PARENTS AND YOUNG CHILDREN TO WATCH NBCUNIVERSAL COVERAGE AND LEARN TOGETHER
Free guide Ready to downloadHelping Young Families Engage With NBCUniversal’s Beijing Olympics Coverage
NBCUniversal’s coverage of the 2022 Winter Olympics begins this week; The opening ceremony will take place on Friday, February 4 on NBC & Peacock; Primetime coverage on NBC begins Thursday, February 3
Olympic history and all winter sports included, plus fun facts, puzzles, word games, athlete profiles, pictures and more
SportsEngine is part of NBC Sports Next, the sports technology division of NBC Sports dedicated to developing innovative products and services for golf and youth sports
MINNEAPOLIS, Minnesota (February 3, 2022) – As NBCUniversal’s coverage of the 2022 Olympic and Paralympic Winter Games begins this week, SportsEngine today unveiled its Kids’ Guide to the 2022 Olympic and Paralympic Winter Games, an easy and interactive way NBC Sports Next gives families with children the ability to create shared experiences around one of the most anticipated and watched sporting events in the United States
NBCUniversal will feature a Winter Olympics record of over 2,800 hours of coverage on NBC, Peacock, USA Network, CNBC, NBCOlympics.com and the NBC Sports app when the XXIV Olympic Winter Games in Beijing, China , will begin this week. Click here for full program details.
“The Olympic Games can create lifelong emotional bonds with viewers, and we’re thrilled to help families start sharing the excitement and magnitude of the Games with that perfect companion,” said Brett MacKinnon, vice-president. Senior President and General Manager, Youth and Recreational Sports, NBC Sports Next. “In line with our mission to help children and sports connect, this colorful and interactive guide is designed to convey the excitement and history of the Games while inspiring children to understand the importance of the Olympics while ‘they are looking.”
SportsEngine, part of the NBC Sports Next portfolio of brands within the NBC Sports Group, helps sports clubs, leagues and youth teams better manage their business through easy-to-use technology platforms, offers the guide to everyone the world to download for free at www. sportsengine.com/kids-guide.
Filled with history, fun facts, games, puzzles, and eye-catching graphics and photography aimed at ages 7-12, the Kids Guide features all 15 Winter Olympic sports and – for the first time – the five Paralympic sports captured across 60 pages. Each sport has its own page, which includes an introduction to the sport, facts and trivia, and athlete profiles, as well as different activities like drawing, word-mixing, coloring, quizzes and more. Families can learn about the history of the Games, the creation of its iconic symbols and the countries that participate.
“With every topic imaginable covered, this comprehensive guide provides a unique opportunity for parents to make the Beijing Olympics a fun and engaging learning experience for their children,” said Rob Bedeaux, Director of Consumer Engagement, youth and recreational sports, NBC Sports Next. “It really is something the whole family can enjoy together.”
Families can tune in to NBCUniversal’s Olympic coverage February 2-20. The Opening Ceremony will be presented on Friday, February 4, live in the morning and again in prime time on NBC and Peacock. Similar to the recent Winter Games, NBC’s primetime Olympic coverage begins Thursday, February 3, the day before the opening ceremonies. Coverage begins Wednesday, February 2 on USA Network and Peacock. NBCUniversal presents its 18and Olympic Games, 12and consecutive overall and sixth consecutive Winter Games, the most by any US media company.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and hosts all of NBCUniversal’s digital sports and technology applications within its three groups: Youth and Recreational Sports, Golf, and Betting and Gaming. NBC Sports Next, known for its innovation in sports technology products, equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solutions products, including SportsEngine, a club of youth sport, league and team management Platform; TeamUnify, swim team management services; GoMotion, enterprise software solutions for sport and fitness; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, tips, advice and other benefits; and NBC Sports EDGE (formerly Rotoworld), a leading platform for fantasy sports news and betting-focused tools. NBC Sports Next is powered by its mission to innovate, create larger-than-life events, and connect with sports fans through technology to deliver the ultimate in immersive experiences.