Global Toys and Games Market Size, Share and Trends Analysis Report 2022: Market Size is Expected to Reach $439.91 Billion by 2030 –


DUBLIN–(BUSINESS WIRE)–The “Toys and Games Market Size, Share and Trend Analysis Report by Product (Preschool Toys, Dolls), by Application (0-8 Years, 15+), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2022-2030” report has been added to from offer.

The global toys and games market size is expected to reach USD 439.91 billion by 2030, registering a CAGR of 4.7% over the forecast period.

Sales increased as the pandemic spread. Toy sales grew in 2020, with games and puzzles, action dolls and figures, and outdoor games being the most popular categories. The use of weather-related items was an important aspect of outdoor activity. Sleds, toys for coloring snow, inflatables and tools for building snow structures flew off the shelves. Due to easy access, a wide range of products and competitive prices, consumers are increasingly buying toys and games through the e-commerce channel.

In addition, Internet portals offer 24/7 support and offer a wide range of products to choose from, as well as substantial discounts on branded products. Plus, families wanted to spread some extra cheer during the pandemic, so retailers had a successful holiday season in 2020.

Sports toys, such as skateboards and scooters, fashion dolls and accessories have outperformed, as well as building sets like Lego. In 2020, due to increased traffic to its website on Black Friday, Lego had to build a virtual hold for online consumers. Additionally, market players have improvised their offerings during the pandemic by introducing science, technology, engineering, and math (STEM) based games and toys.

For example, an activity desk launched by V-tech includes STEM games. Parents had to resort to home schooling and opted for STEM-based toys and games.

Additionally, the coronavirus pandemic has led to an increased demand for indoor games as children and adults spend more time at home. Asia-Pacific dominated the global market in 2021. North America was the second largest regional market in the same year, while Africa was the smallest regional market.

Toys and Games Market Report Highlights

  • The global market is expected to grow at a CAGR of 4.7% from 2022 to 2030. Children have become more interested in interactive and multi-functional toys and games in recent years, which has favorably impacted the market.

  • Also, with increasing consumer spending, the demand for toys, such as action figures, plush toys, puzzles, sports equipment, and preschool products, is increasing.

  • Electronic games segment accounted for the largest share in 2021 and is expected to grow at a steady CAGR during the forecast period

  • Due to the work-from-home lifestyle adopted in all countries, consumers have replaced their outdoor activities with indoor leisure activities, such as electronic games, video games and puzzles.

  • Offline segment accounted for the largest share in 2021 and is expected to increase with a stable CAGR during the forecast period

  • Increase in product visibility in retail stores is expected to boost sales of toys and games through offline channel segment

  • Asia-Pacific held the largest market share in 2021 owing to growing awareness of branded and licensed games and toys

Main topics covered:

Chapter 1. Methodology and scope

Chapter 2. Executive Summary

Chapter 3. Toys and Games Market Variables, Trends and Scope

3.1. Market overview

3.2. Mapping of penetration and growth prospects

3.3. Industry Value Chain Analysis

3.3.1. Sales/Retail Chain Analysis

3.3.2. Profit Margin Analysis

3.4. Market dynamics

3.4.1. Market Driver Analysis

3.4.2. Market Restriction Analysis

3.4.3. Industry Challenges

3.4.4. Industry Opportunities

3.5. Business environment analysis

3.5.1. Industry Analysis – Porter’s

3.6. Toys and games market roadmap

3.7. Market entry strategies

3.8. Impact of COVID-19 on the Toys and Games market

Chapter 4. Consumer Behavior Analysis

4.1. Demographic analysis

4.2. Consumer trends and preferences

4.3. Factors affecting purchase decision

4.4. Consumer Product Adoption

4.5. Observations and Recommendations

Chapter 5. Toys and Games Market: Product Estimates and Trend Analysis

5.1. Analysis of the movement of products and market share, 2021 and 2030

5.2. Electronic games

5.2.1. Market estimates and forecast, 2017-2030 (USD billion)

5.3. Outdoor and sports toys

5.4. Dolls

5.5. preschool toys

5.6. Games and puzzles

5.7. Others

Chapter 6. Toys and Games Market: Application Estimates and Trend Analysis

6.1. Analysis of application movement and market share, 2021 and 2030

6.2. Up to 8 years old

6.3. 9-15 years old

6.4. 15 years and over

Chapter 7. Toys and Games Market: Distribution Channel Estimates and Trend Analysis

7.1. Analysis of the movement of distribution channels and market share, 2021 and 2030

7.2. Offline

7.2.1. Market estimates and forecast, 2017-2030 (USD billion)

7.3. In line

Chapter 8. Toys and Games Market: Country Estimates and Trend Analysis

8.1. Regional movement analysis and market share, 2021 and 2030

Chapter 9. Competitive Analysis

9.1. Major Global Players, Recent Developments and Their Impact on the Industry

9.2. Categorization of main companies/competitors (key innovators, market leaders, emerging players)

9.3. Supplier Landscape

9.3.1. Market share analysis of key companies, 2021

Chapter 10. Business Profiles

  • Limited International Dream

  • VTech Holdings Limited

  • The LEGO Group

  • Sanrio Company, Ltd.

  • Playmates Toys Limited

  • JAKKS Pacific, Inc.

  • Mattel

  • Hasbro

  • Konami Holding Corporation

  • Bandai Namco Holdings Inc.

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