Today’s business scenario requires constant innovation and thinking outside the box, for many industries the Covid-19 scenario has been a wake-up call, to take more account of what is required by their consumers, Citver Paints-Vernici Per Legno-Italy, found this innate need to develop in the GCC market which has seen a growing and constant demand from the real estate and hospitality sector in the middle of the next Expo 2020.
Citver paints is committed to helping consumers obtain a superior quality of finish in wood coatings and paints and supports this cause by developing futuristic and avant-garde products.
Citver is a sustainable brand and is in step with market trends, be it water-based finishes, both for interior and exterior, and prides itself on being a developer, a manufacturer and specialist distributor of a wide range of decorative, protective and industrial coatings. , Packaging and adhesives for construction chemicals that work to the highest international standards to protect the environment, they are committed to the highest standards of research and development that will minimize the impact of their products on the environment. environment, which is a major achievement for any brand to undertake.
Madhu Rao, CEO of Danube Building Materials, said, âAs a brand, we have seen a gap in the market for wood coatings and paints. need in the market in the middle of Expo 2020 which is fast approaching, the brand also has great synergy with us and we believe this will add great value to our brand mix.
Citver paints has now established factories in 9 countries in Europe, Middle East and Africa and has an aggressive expansion plan in place, it is an ISO certified brand and produces more than 150,000 colors, its R&D department is considered to be world class and balanced, minimum impact on health and the environment, all of this has made Citver a pioneer in the introduction of wood stain and coloring paste.
The range of products that will be available is vast, namely a range of UV, glass, paint, polyurethane, polyester, water-soluble, flame-retardant, heat-resistant, antibacterial and anti-scratch coatings, these are some of the product lines that will be available throughout the region.
Anthony Readiy, Head of Strategic Planning at RAR, said: âIt is a pleasure as RAR Holding, ranked 57th in the world and 1st in the Gulf and North Africa in the coatings world, to be able to take in charge of a project with a company such as Danube. Group. One of RAR Holding’s most trusted brands, Citver Paints, founded in the 1940s with roots in Bologna, Italy, will now be exclusively distributed throughout the region by Danube Group, providing the market with some of the best finishes and solutions for wood. Citer Paints was honored to be one of the UAE’s flagship education brands in the early 2000s, having completed projects such as Burj Al Arab. Being brought back to the still thriving UAE and GCC market in 2021, through the acquisition of RAR Holding and exclusive distribution of Danube Group, we expect great achievements in the near future.
One of the main reasons Danube Building Materials took the exclusive distribution rights for the âCITVER PAINTSâ brand is because both brands believe in putting the needs and wants of consumers before their own.